// 01 / WHAT.YOU.GET
Everything included.
- Channel landscape audit: every channel ranked by reach-to-CAC
- Brand positioning statement and messaging hierarchy
- Golden path map: first touch → conversion → retention
- Content syndication plan: 1 primary asset → 8–12 derivatives
- MarTech stack recommendation matched to your stage
- SEO & GEO strategy for search and AI-answer surfaces
- 90-day activation roadmap with weekly milestones and owners
- Internal handoff document your team can execute from
// 03 / HOW.IT.RUNS
How it runs.
[Step 01]
Discover
Stakeholder interviews, customer research, and competitive analysis. We learn your business inside-out before recommending anything.
[Step 02]
Audit
Channel landscape mapping, current performance baselines, attribution gaps, and opportunity sizing per channel.
[Step 03]
Strategize
Positioning workshop, messaging hierarchy, golden path design, and channel prioritization based on your CAC tolerance.
[Step 04]
Document
90-day roadmap with weekly milestones, owners, and metrics, plus a handoff doc your team can run without us.
// 04 / BEST.FOR
Who this is for.
- Funded startups ($1M–$10M raised) launching to market
- Brands repositioning after a pivot or a new round
- Companies stitching together vendors instead of running a system
// 05 / FAQ
Common questions.
How is this different from a brand agency's strategy deck?[+]
Brand agencies optimize for awards. We optimize for reach. Every recommendation is judged against whether it makes distribution easier and conversion higher, and it ships as an executable 90-day roadmap, not a 60-slide deck that dies on a shelf.
Do I have to use you for execution afterward?[+]
No. The roadmap is yours to run with an internal team or another agency. That said, if you do activate a Distribution Engine or Web + Distribution engagement within 30 days, the full $15K credits toward it.
What's the guarantee, exactly?[+]
If the Blueprint doesn't surface at least three distribution gaps you weren't already acting on, we rework it or refund it. We're confident because we've never run an audit that didn't.
How long does it take?[+]
Typically two to three weeks from kickoff to final roadmap, depending on how fast we can get stakeholder time and access to your existing data.